SAMSUNG QLED x CYBERPUNK 2077 x XBOX

Partnering with Xbox Series X and Cyberpunk 2077 Samsung developed a custom QLED TV developed specifically for gamers which was then locked in a custom high-tech shipping container and then dared gamers to hack into it. To find it they had to work together to decode clues hidden all over the internet. The first five to crack the code had to hack the container live on Twitch culminating in 1M livestream views.

QLEdcode was produced for Stink Studios and Adam&EveDDB for Samsung during Covid-19. Production partner: VT Pro Design.

award winner
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