"The most effective way to do it is to do it!"
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Amelia Earhart
"The most effective way to do it is to do it!" - Amelia Earhart
ABOUT ME
For the past 15 years, I have built a career specializing in producing award-winning 360 creative campaigns led by experiential activations with celebrity and musical artist talent.
I’ve partnered with some of the most talented, cool creatives and culture consultants to bring their vision to reality.
My global activation experience includes leading immersive events, product launches, and interactive entertainment environments on behalf of some of the world's largest and most forward-thinking brands. I’m known for one-of-a-kind, never done before activations while delivering them on budget and on deadline.
I’m just as comfortable in a corporate boardroom presenting to executives as I am backstage working with talent at a festival - it's often my role to make those two worlds meet to make things happen.
I'm the daughter of 1st generation Indian immigrants: born in Zambia, raised in London and moved to the States at 14. I've lived in NYC for the majority of my life and now split time between NYC, Los Angeles and Miami.
This is what I’m doing when I’m not producing experiential campaigns.
SERVICES
Cost analysis, scope of work definition, budget development
Feasibility assessment of creative concepts
Venue scouting & contracting
Talent & celebrity buying and management
Sourcing artists and production companies
Live event production
Staffing solutions
Health & safety planning
Security solutions
Permitting
GET IN TOUCH
Let’s make something cool together - don’t be shy!
Let’s connect for chat, kindly share a brief description of your project and contact details.
This is what I’m doing when I’m not producing experiential campaigns.