CITIZENS: LIVING PORTRAIT

Citizens: The Living Portrait of NYC was an immersive experience produced for Ogilvy in conjunction with Radical Media for Citizens Bank as part of their New York launch after HSBC acquisition, the installation was a celebration of New Yorkers from all walks of life, putting their stories center stage through data, audio, live performance, an immersive film, and an interactive communal portrait. 

This multi-sensory, multimedia experience took place in a 10,000 square foot space.  Four enveloping rooms create unique portraits of New York life – where every borough, every neighborhood, and every individual help contribute to the city’s magic and myth.