LG HOUSE

The LG Signature Gallery was inspired by the brand’s focus on art and architecture culminating in a larger than life four sided custom LED structure to represent the”ideal home”. Live footage was projection broadcast onto the structure from Rockefeller Center directly giving the illusion of transparency. The interior was an interactive, modern gallery showroom featuring LG Signature home appliance products and a confessional booth. Opening night press launch reception with LG ambassadors Savion Glover, Dominique Crenn, Philip Lim, and Caio Fonseca was followed by a week-long public showcase and Today Show feature with Al Roker. The activation was replicated in Santa Monica, Los Angeles a month after New York. Produced in house for FIRST agency.