AOL NEWFRONT

AOL’s Newfront was a game changing festival style block party in the South Street Seaport District. 3000+ attendees attended a Newfront that the industry had never experienced before. Immersive activation across 13 of AOL brands including Huffington Post, TechCrunch and Moviefone with partner brands like NBA and NFL with drone obstacle courses, VR experiences, book signing and celebrity meet and greet opportunities. Highlights included concerts by Years and Years,Snoop Dogg, Wiz Khalifa and Demi Lovato. Produced in house for FIRST agency.