AUDI A3

To launch the A3 Audi’s goal was to create a buzz and reach millennial audiences simultaneously both in NYC and Los Angeles. The solution was to design and curate 2 separate launch events parties that were tied together by a joint collaborative pre-recorded hologram duet performance by Janelle Monae (LA) and M.I.A (NYC) while each artist performed solo in each city. Produced in house for MKG - production partners included Obscura Digital and Vita Motus.