FERRARI PORTOFINO

To introduce the Portofino, Ferrari commissioned a 5 city experiential launch event series where custom content for each city displayed in an immersive environment along with signature scent and curated menu for elite guests to experience the journey from Portofino to Los Angeles, New York, Dallas, Miami and San Francisco alongside live entertainment in the form of dancers, aerialists and musicians culminating in a dynamic car reveal. Produced for Momentum Worldwide in conjunction with production partner Lair.